Doing Digital Marketing the Right Way

Senior Digital Marketing Strategist & Team Lead

The Role

We’re hiring a Senior Digital Marketing Consultant to lead a pod of high-performing marketers and own both client strategy and internal systems. This is a leadership role that blends hands-on paid media execution, people development, and operational structure-building. Caring, passionate, and curious, you’ll mentor team members, manage cross-channel campaigns, and work closely with clients to help them achieve their goals as efficiently and effectively as possible.

If you’re excited to use digital marketing to help great companies get their ideas out into the world as part of a collaborative, high-performing team, we’d love to hear from you!

What You’ll Do

• Lead and manage a small team (pod) of 1-3 marketers, fostering mentorship, collaboration, and client success
• Own digital strategy and campaign performance for a portfolio of clients across paid media platforms (Google Ads, Meta, LinkedIn, etc.)
• Translate client goals into actionable digital media strategies with media plans and KPIs, regularly analyzing and optimizing results
• Translate client goals into actionable digital media strategies with media plans and KPIs, regularly analyzing and optimizing results
• Serve as the primary point of contact for your clients, ensuring clear communication and strategic alignment
• Develop and review ad copy, creative briefs, content calendars, and testing strategies in collaboration with internal and client teams.
• Stay ahead of digital marketing trends and proactively identify new opportunities for client growth
• Build scalable systems (SOPs, project workflows, QA processes) that improve efficiency and consistency
• Partner with cross-functional teammates to develop creative briefs, content calendars, and testing strategies
• Attend key client meetings and occasional in-person events (primarily Chicago-based)
• Mentor and develop the other marketers in your pod, inspiring them while also driving results
• Form connections with our clients and your fellow team members, because people do business with people, not companies.
• Form connections with our clients and your fellow team members, because people do business with people, not companies.
• Champion a culture of curiosity, accountability, and structured thinking
• Have opportunities to grow and advance in the organization

You Must Have

• 5+ years of experience managing paid media campaigns, preferably in an agency setting
• 3+ years leading or mentoring others in a professional environment
• 3+ years of client-facing (if from an agency or platform) or executive-facing (if from in-house) experience
• Expertise in Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and reporting tools
• Experience and comfort analyzing client results in Google Analytics 4 and Google Data Studio
• Google Ads Skillshop certifications in Google Search Ads and at least one other category
• Experience in Microsoft Excel and PowerPoint
• Experience with Google Drive, Google Sheets, and Google Slides
• The ability to analyze data to tell a story that communicates that data to clients
• Demonstrated ability to translate loose ideas into polished deliverables
• Ability to work remotely independently while balancing multiple client accounts and priorities
• A systems mindset: You document what works and are constantly looking to find efficiencies
• A passion for our mission and our clients
• A desire to be a part of a close-knit team
• Networking experience
• Strong communication skills – both written and verbal – and executive presence in client meetings
• Attention to detail
• Curiosity and a growth mindset: Be excited to teach, and always eager to learn
• Comfort with remote work and occasional travel to Chicago (at least 4x per year)
• The ability to legally work in the United States

Bonus Points For

• Experience with email marketing, organic social, and/or SEO
• Curiosity about AI and its potential to integrate into the workspace
• Meta ads certification
• Other digital marketing certifications
• Undergraduate or graduate degree in a subject other than digital marketing
• Familiarity with tools like Teamwork, Asana, Monday.com
• Experience with advanced analytics tools like Heap, Glu, and Tableau
• Experience with Google Tag Manager
• Experience presenting at conferences or mentoring outside your organization

What You’ll Get

• Compensation commensurate with experience ($85K+)
• Eligibility for additional quarterly and annual bonuses based on performance
• A generous benefits package, including:
  • 401K with 4% company match
  • Health insurance
  • Vision insurance
  • Dental insurance
  • Short-term disability insurance
  • Unlimited PTO
• To be part of a great, close-knit team of incredible individuals
• To make a difference in the futures of the companies and people you work with
• Additional training opportunities
• 1871 Innovation Hub Membership
• A company that works hard, and also understands that there are things that are more important than work

Digital4Startups is an equal employment opportunity employer. We are committed to providing a workplace free from discrimination and harassment. We do not discriminate in hiring or any other employment decision on the basis of race, color, religion, sex, national origin, age, disability, genetic information, parental status, veteran status, or any other protected characteristic under applicable law.