Case Study

Wildlife Control Company

Helping a Wildlife Control company generate more qualified leads while reducing cost per acquisition (CPA)

SITUATION: A wildlife control company needed expert support to manage its online marketing program, lower cost per acquisition (CPA), and improve overall return on investment (ROI).

OBJECTIVE: The company partnered with Digital4Startups to oversee all online advertising efforts and maximize marketing performance.

Current Landscape Assessment

  • Existing Channel Metrics
  • Customer Profiles
  • Discuss Goals
  • Determine KPIs 
  • Assessment of Existing and Past Resources
  • SEO, AdWords Audits

Content Optimization and Channel Selection

  • Channel Plan
  • Launch Campaigns
  • Create and Implement Structures,Campaigns, and Procedures

SEO services are not verified or endorsed by Google.

Test, Learn, Iterate

  • Measure Results
  • Iterate and Optimize Accordingly
  • Reallocate Time and Budget to Best Channels

LEVERAGING Google Analytics

  • 40% Reduction in Cost Per Lead in initial one-month, head-to-head test
  • 290% Increase in Yearly Leads from Year 1 to Year 4
  • 16% Decrease in Overall CPA over the same four-year period

Scroll to Top