Case Study

Media Site Company

Helping a media company find its relevance + audience

SITUATION: A leading Native American media publication had a minimal amount of notice (350,000 unique visitors a month).

OBJECTIVE: The company brought in the Digital4Startups team to increase the site traffic to over 1 million unique visitors/month.

Current Landscape Assessment

  • Existing Channel Metrics
  • Reader (Customer) Profiles
  • Assessment of Existing Resources

Content Optimization and Channel Selection

  • SEO Workshop to Train Writers in Best Practices
  • Channel and Budget Plan
  • Content Creation Content
  • Dissemination

Test, Learn, Iterate

  • Distribute Content
  • Measure Results
  • Iterate Accordingly
  • Reallocate Time and Budget to Best Channels

LEVERAGING SOCIAL MEDIA VIRAL CONTENT

Social Media

  • 3,971%, all organic (348,873 Facebook fans over 2.5 years).
  • Page reach of 1 million – 2 million users a week.
  • Over 3.5 million new users via Facebook in 2014, all organic.

Organic Content Discovery

  • Over 113,000 visits in 2014, all organic.

QUADRUPLING TRAFFIC FOR THE SITE, DOUBLING IT EACH YEAR

  • 8 straight months of over 1 million unique users to the site, despite decreasing media budget over 75% during that time.
  • Nearly 50 million pageviews during the last 8 months.
  • Nearly 15 million sessions.
  • Nearly 3.5 pages per visit.
Scroll to Top