Case Study

Disaster Services Company

Helping a Disaster Services company generate more qualified leads while reducing cost per acquisition (CPA)

SITUATION: A disaster services company needed to generate more qualified leads while reducing cost per acquisition (CPA)

OBJECTIVE: The company partnered with Digital4Startups to optimize its digital marketing efforts across all channels and drive measurable results

Current Landscape Assessment

  • Existing Channel Metrics
  • Customer Profiles
  • Discuss Goals
  • Determine KPIs 
  • Assessment of Existing and Past Resources
  • SEO, AdWords Audits

Content Optimization and Channel Selection

  • Channel Plan
  • Launch Campaigns
  • Create and Implement Structures,Campaigns, and Procedures

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Test, Learn, Iterate

  • Measure Results
  • Iterate and Optimize Accordingly
  • Reallocate Time and Budget to Best Channels

LEVERAGING Google Analytics

  • +114% Increase in total customer calls
  • -67% Reduction in overall CPA
  • +102% Increase in click-through rate (CTR)

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