Meet Our Team

Reva Minkoff

Reva Minkoff headshot

Reva Minkoff is the Founder and President of Digital4Startups, a full-service digital marketing consultancy, and DigitalGroundUp, an award-winning interactive technology platform that enables anyone to learn digital marketing.  In 2018, Reva was one of five finalists for the Women in Tech award in Sales & Marketing and was named US Gamechanger of the Year in the ACQ5 Global Awards. In 2017, she was selected to Chicago Inno’s 50 on Fire list. Amongst other awards, Reva has been named to the JUF 36 Under 36 List and Chicago Scholars 35 Under 35 Young Leaders Making An Impact List. Reva also teaches or has taught at a number of schools and programs throughout the Chicago area, including at Loyola University Chicago‘s Quinlan School of Business, Tribeca Flashpoint Academy’s Digital Professional Institute, The Startup Institute, The Founder Institute, Techstars Chicago, 1871, and Future Founders, amongst others, and is one of 25 women featured in the new book, The She Shift. She was recently named one of the Top Women in Marketing in Chicago.

Reva got her start in marketing through an internship designing collateral for USAToday while still in high school, and her start in digital marketing through an internship with Google while in college. After graduating from Harvard University with Honors in Government, Reva moved to Chicago. Prior to founding DigitalGroundUp and Digital4Startups, Reva was the Director of Marketing for Poggled, a startup offering nightlife deals in 5 markets. While at Poggled, Reva was invited to the White House to live-tweet the arrival ceremony of the new British Prime Minister. Before coming to Poggled, Reva was an Advertising Strategist at Resolution Media. While there, she worked on clients such as Hewlett-Packard, Clear Wireless and Norwegian Cruise Lines, running the day-to-day search operations for HP’s Commercial Printing account. She was also a Senior Marketing Analyst for Reverse Mortgage Guides and a Business Analyst at Sears Holdings Corporation.

Reva is a member of Ms. Tech, 1871, and WeWork, and is on the Board of Directors of the Harvard Club of Chicago and the Harvard Alumni Association. She is a passionate New York Giants fan, Broadway nerd, and foodie.

Matthew Ruske

Matthew Ruske is the General Manager of Digital4Startups Inc. and has been with the company since its founding in 2012. He manages the company’s Analytics & Conversion Program with additional specializations in PPC Advertising, Data Analysis, Data Reporting, and Conversion Rate Optimization.

Throughout his time with D4S, Matthew has worked with companies of all sizes to accomplish goals in all aspects of the digital marketing field. He is passionate about helping companies understand the ever-evolving world of digital marketing and figuring out which aspects can aid in a company’s growth through data.
Matthew played baseball collegiately at UW-Whitewater and is a passionate fan of the Twins, 49ers, and Tottenham. He also enjoys anything written by Patterson, Connelly, or Coben and loves Kenny Chesney.

Nik Myles

Nik Myles is the Director of Operations at Digital4Startups Inc. Nik has nearly 20 years of experience within digital marketing, and the worry lines to prove it. A seasoned Paid Search veteran, Nik spends much of his time trying to organize the rest of us into being more, well, organized.

Having lived in the UK for most of his life, Nik moved to Chicago in 2016 and now spends most of his time with his young family in Des Plaines. Whenever possible, he likes to tell anyone who will listen about Tranmere Rovers soccer club and the time he gave Michael Franti a high five.

Laura Nilles

Laura Nilles is a Consultant at Digital4Startups and has been with the company since 2018. She runs the Paid Social Media and Organic Social Media Marketing programs, but she also loves helping clients with their PPC Advertising,  SEO, and CRO to improve each client’s user experience from beginning to end. 

Laura began her career after graduating from UW-Madison writing copy at a marketing agency in Milwaukee. She also has extensive experience running the social media accounts for various salons and spas throughout Madison and Milwaukee. When she’s not working, she enjoys binge-watching documentaries, listening to Beyonce, and searching for Chicago’s best sweet potato fries. 

Heather Cobler

Heather Cobler graduated from Columbia College Chicago with a B.F.A. in design and received an integrated marketing certificate from DePaul University. After working over 7 years as an Advertising and Promotions Manager she is now a Creative Strategist with D4S. 

Heather made the move from a small town of 800 people to the big city of Chicago in 2010.  She spends most of her time with her husband and friends at the beach, traveling and watching bad horror movies. 

Fotini Anastopoulos

Fotini Anastopoulos joined D4S as an Associate Consultant in August 2020. She graduated from Harvard University with a degree in Psychology and has experience in marketing strategy and graphic design.

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