Lesson #12: Ad Position is a Tool. Use It.

Ad Position refers to where exactly your ad shows up in the search results. Generally speaking, in Google there are usually three ads above the organic results, (ad positions 1-3), and then 6 ads or so along the right sidebar (positions 4-10). As you go to additional pages in the search results, you may see different …

Lesson #12: Ad Position is a Tool. Use It. Read More »