ad groups

Lesson #14: When Possible, Use The Ad Group’s Keywords in Its Ad Copy

Campaign Structure / By

One of the key factors that determines whether an ad shows up for a particular search query is how relevant the algorithm determines the ad to be to the query. At the same time, by providing users with ads that contain the keywords in their search queries, it’s more likely the user will find the …

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Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group

Campaign Structure, Default / By

Now that we’ve reviewed the different types of keyword match types, let’s discuss how to use them in practice. To start off, do not use more than one match type in the same ad group. Rather, separate the different match types into different ad groups — one for each match type. There are several reasons …

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